Color is our most powerful communication tool for creating uplifting experiences in work settings, public spaces, and for all kinds of brand storytelling opportunities.

  • San Jose ICA (Institute of Contemporary Art)

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  • San Francisco ICA (Institute of Contemporary Art)

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  • San Jose ICA

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  • Informational/lifestyle video series

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  • Color Product and Collateral Development

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  • Product innovation and launch development

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  • Print materials and digital content

  • Multi-prong cross-platform launch campaign driven including tv commercial development, production, and art direction.

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  • Television special features projects and development

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  • Marketing Videos for multi-platform use.

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  • Art and Creative Direction, Script Writing, Content Development

  • Art Direction, Media Library Development

  • Project and product development

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  • Media library development

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  • Working with cross-functional teams and outside resources, I assessed legacy features, primary customers, and long-term objectives, to establish a forward facing brand update design and color palette to be adopted across all packaging and materials.

  • Brand voice is expressed as much by the hierarchy of color as words and design. Creating a brand storyboard establishes initial brand concepts to guide further definition, development and application.

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  • Packaging created by prioritizing information with a consistent hierarchy of color and design elements to ensure easy recognition and resonance with customers.

  • Successful brands go beyond logo colors to a curated palette hierarchy that visually expresses product quality and price points, and targets specific customers.

  • Product development must be driven by the intuitive aspects of color and design to provide build brand loyalty. Here, only color describes the contents of these fandecks for design professionals.