Color Consulting
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San Jose ICA (Institute of Contemporary Art)
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San Francisco ICA (Institute of Contemporary Art)
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San Jose ICA
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Informational/lifestyle video series
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Product Development
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Color tools for multi- target use
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Products re-defined from concept through distribution and execution of multi-prong launch campaign
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Multi-target print materials
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Digital content created to drive multi-prong marketing efforts on all platforms and for print materials.
Color Marketing Strategies
Contact Me To Discuss Your Marketing Projects-
Multi-prong cross-platform launch campaign driven including tv commercial development, production, and art direction.
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Video vignettes for television segments
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Video vignettes for television segments
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Original video series for DIY Network.
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Video: Do-It-Yourself painting project with a twist on classic stripes.
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Brochure: featuring moody natural colors that go together in nature and modern homes.
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Video: Unexpected Painting Projects using striping and stamps to feature a staircase.
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Media library development
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Brand & Voice Development
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Working with cross-functional teams and outside resources, I assessed legacy features, primary customers, and long-term objectives, to establish a forward facing brand update design and color palette to be adopted across all packaging and materials.
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Brand voice is expressed as much by the hierarchy of color as words and design. Creating a brand storyboard establishes initial brand concepts to guide further definition, development and application.
Package Development
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Packaging created by prioritizing information with a consistent hierarchy of color and design elements to ensure easy recognition and resonance with customers.
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Successful brands go beyond logo colors to a curated palette hierarchy that visually expresses product quality and price points, and targets specific customers.
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Product development must be driven by the intuitive aspects of color and design to provide build brand loyalty. Here, only color describes the contents of these fandecks for design professionals.
