Color is our most powerful communication tool for creating uplifting experiences in work settings, public spaces, and for all kinds of brand storytelling opportunities.

Color Consulting

  • San Jose ICA (Institute of Contemporary Art)

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  • San Francisco ICA (Institute of Contemporary Art)

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  • San Jose ICA

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  • Informational/lifestyle video series

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Product Development

  • Color tools for multi- target use

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  • Products re-defined from concept through distribution and execution of multi-prong launch campaign

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  • Multi-target print materials

  • Digital content created to drive multi-prong marketing efforts on all platforms and for print materials.

Color Marketing Strategies

Contact Me To Discuss Your Marketing Projects

  • Multi-prong cross-platform launch campaign driven including tv commercial development, production, and art direction.

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Contact Me To Discuss Your Marketing Projects

  • Video vignettes for television segments

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  • Video vignettes for television segments

  • Original video series for DIY Network.

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  • Video: Do-It-Yourself painting project with a twist on classic stripes.

  • Brochure: featuring moody natural colors that go together in nature and modern homes.

  • Video: Unexpected Painting Projects using striping and stamps to feature a staircase.

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  • Media library development

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Brand & Voice Development

  • Working with cross-functional teams and outside resources, I assessed legacy features, primary customers, and long-term objectives, to establish a forward facing brand update design and color palette to be adopted across all packaging and materials.

  • Brand voice is expressed as much by the hierarchy of color as words and design. Creating a brand storyboard establishes initial brand concepts to guide further definition, development and application.

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Package Development

  • Packaging created by prioritizing information with a consistent hierarchy of color and design elements to ensure easy recognition and resonance with customers.

  • Successful brands go beyond logo colors to a curated palette hierarchy that visually expresses product quality and price points, and targets specific customers.

  • Product development must be driven by the intuitive aspects of color and design to provide build brand loyalty. Here, only color describes the contents of these fandecks for design professionals.
Contact Me For Special Marketing Projects