Harness The Power Of Color

  • Enhance Art Experiences

    A group show of works that challenge the viewer to understand what they're looking from the patterns and colors that confuse the eyes to the unexpected materials and structures that form these works.

  • Altered Perception: Providing color assistance and support on the directionality of color and line helped direct viewers engage with the works and move through the space with visual breaks along the way.

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  • Enhance Art Experiences

    By fostering an authentic sponsor partnership with the San Jose ICA museum I also provided color support for artists and the exhibition team to enrich the experience of viewers.

  • Mildred Howard: The Time And Space Of Now was a multi-media solo exhibition of this important and long-time Bay Area Artist who's work spans decades. Howard wanted an indigo backdrop for the entire show so, we customized this deep hue to her spec's and donated the paint for the exhibition.

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  • Color Is A Marketing Strategy

    Strategizing a shift to focus to key decision makers for paint and color selection involved three revolutionizing lifts for the brand included developing a new line of consumer friendly products, including large color samples.

  • To sell samples, paints, and sundries nationwide I led development and direction of the brand's first e-commerce platform. It was mobile friendly and SEO optimized with all design and content aimed attracting female shoppers. The new revenue channel was immediately successful.

  • Produced the television commercial launched the color samples, promoted the online shop, and featured the brand's first female lead. Aired during San Francisco Giants games, the game changing strategy proved the value of a previously un-targeted audience.

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Contact Me To Discuss Your Marketing Projects

  • Curate Colors For Consumers

    Popular in two target markets, these fandecks (sold alone or as a set) pared down a 1,700 paint color offering to 210 fail proof options in a convenient set.

  • A paint contractor favorite, the Essential Color Set included the 100 top selling paint colors giving consumers a fast convenient selection of whites and neutrals they knew would work together.

  • Promoting the Historic color collection in a convenient and beautiful color deck gave consumers easy access to confident color choices that are always on trend.

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  • Creating useful color selection support helps clients choose colors faster and with more confidence.

  • Developing a set of regional exterior color schemes for a local brand created unique market credibility.

  • Blog content can support both customer confidence and SEO optimization creating circular growth.

  • Tell Stories With Color

    Done well, strategic photo and video programming afford brands multi-platform assets and optimized content opportunities. My roles on these projects range from Creator, Art Director, Producer, Writer, On-Screen Talent, Voiceover, and Scene Creator, to Marketing and Content Director - sometimes all of the above.

  • After hosting 3 successful seasons of Fresh Coat for DIY Networked, I was tapped to produce the first original video content for this early reality tv cable channel. The video series involved 5 videos sharing colorful paint projects plus step-by-step instructions. Here, I painted an artistic ombre design on the wall and stenciled the floor in a classic tile pattern.

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  • Videos for Website, Vimeo, and Tradeshows: Inject mood and personal style into your color choices.

  • Clean and Modern for minimalists and refined art collections.

  • Jewel tones for formal or cozy depending on how your accessorize.

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  • Product Development and Programming

    Selling color samples created a new revenue channel while reducing aging inventory.

  • Color samples were offered as single colors and curated collections offered by hue.

  • Color Marketing Campaigns

    Campaigns focused on female consumers to increase sales and improved brand perception.

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  • Media Campaign: Color Of The Year voting on TikTok, moody rooms featured on Insta and FB.

  • Video: Do-It-Yourself painting project with a twist on traditional landscape themes.

  • Media Campaign: Saturated walls and simple styling to show versatility.

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  • Video: Do-It-Yourself painting project with a twist on classic stripes.

  • Brochure: featuring moody natural colors that go together in nature and modern homes.

  • Video: Unexpected Painting Projects using striping and stamps to feature a staircase.

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  • Brand Color Is More Than A Logo

    This company-wide rebrand involved collaboration with creative services, print vendors, and cross-function collaboration.

  • Package Re-Brand: Brand colors must hold a tight hierarchy to organize products with visual impact that also promote intuitive selection. With the invaluable design support, we created cohesive over 1,000 paint and sundries labels with seven colors.

  • Trade Products and Programs: To reach the design professional community I re-imagined a portable color kit with QR code ordering capacity and developed a digital Trade program to improve services and capture trend data.
Contact Me For Special Marketing Projects