Color is our most powerful communication tool for creating uplifting experiences in work settings, public spaces, and for all kinds of brand storytelling opportunities.
Color Consulting
-
San Jose ICA (Institute of Contemporary Art)
-
-
San Francisco ICA (Institute of Contemporary Art)
-
-
San Jose ICA
-
-
Informational/lifestyle video series
-
-
Product Development
-
Color Product and Collateral Development
-
-
-
Product innovation and launch development
-
-
-
Print materials and digital content
-
-
Color Marketing Strategies
Contact Me To Discuss Your Marketing Projects-
Multi-prong cross-platform launch campaign driven including tv commercial development, production, and art direction.
-
-
-
-
Television special features projects and development
-
-
Marketing Videos for multi-platform use.
-
-
Art and Creative Direction, Script Writing, Content Development
-
Art Direction, Media Library Development
-
Project and product development
-
Media library development
-
-
Brand & Voice Development
-
Working with cross-functional teams and outside resources, I assessed legacy features, primary customers, and long-term objectives, to establish a forward facing brand update design and color palette to be adopted across all packaging and materials.
-
Brand voice is expressed as much by the hierarchy of color as words and design. Creating a brand storyboard establishes initial brand concepts to guide further definition, development and application.
Package Development
-
Packaging created by prioritizing information with a consistent hierarchy of color and design elements to ensure easy recognition and resonance with customers.
-
Successful brands go beyond logo colors to a curated palette hierarchy that visually expresses product quality and price points, and targets specific customers.
-
Product development must be driven by the intuitive aspects of color and design to provide build brand loyalty. Here, only color describes the contents of these fandecks for design professionals.