Yesterday, the new signs for Willa Home went up...
Bringing all the details together takes a mix of exact measuring and visual fussing. For example, keeping the graceful elegant feel of the new Willa Home logo on these jumbo sized signs took a little fussing...
These are the Pantone colors the graphic designer and printer used for the logo and business cards:
The sign maker could've ordered these exact colors in vinyl for the sign, but the look would've been flat and thin- not good when you want people to notice you from their cars or walking down the sidewalk. So, concentrating more on the 'feel' than the exact color, I chose these stock vinyl colors for a fast turn around that's worlds better than the custom hues for this application:
I also had the sign maker cut out the corners of the signs to match the panel detail on the business cards and striped panels in the store. Connecting the dots visually is the key to successful interiors whether you're dressing up a boutique or updating your home.
[caption id="attachment_5485" align="aligncenter" width="500" caption="Thanks, Phil!"]
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Of course, it's back to exact measurements when it comes to hanging these beautiful beacons. I'll admit I did hang over Phil's shoulder during installation, to make sure everything was perfect. No need to worry though, as always, he did a terrific job.
Okay, so I can check that project off my list! But stay tuned for photos by Lilias Petit-Scott (she shot my house for Apartment Therapy). I'm looking forward to seeing what captures her eye...
Next!