As a Creative Director, Shannon assembles and leads the teams it takes to execute projects with resourcefulness, intuition, and high-performance vision. A self-made creative professional whose work has been seen by millions on television, in magazines, museums, and decorator showcase houses, Shannon navigates marketing challenges with founders, executives, and growth-minded leaders — charting opportunities to innovate and grow.

From brand projects to content development and color marketing and operational strategies, Shannon delivers the insights, leadership, and solutions that turn brand potential into measurable, human-centered reality.

Available for fractional, project-based, and advisory roles, a strategic creative transformation starts with your objectives.

  • Content Strategies

    Asset guidelines and content stacks to streamline access and productivity across brand points. Develop digital, print, and product sample assets plus, the messaging and storytelling that aligns with brand vision and leadership objectives.

  • Brand Transformation

    Leading creative teams and the development process from what was to what's possible.

  • Brand elevation requires ideation work and sourced talent to pull the levers on what can be put to rest and what will lead well into the future.

  • Partnerships Programming

    Identify and invest in genuinely aligned partnerships that naturally enhance brand loyalty while contributing to the community.

  • Elevated partnerships expand brand awareness and elevate opportunities for unique business opportunities.

  • Color Marketing Projects

    Color is the first way brands are evaluated by potential customers. Make it count with color palettes as part of the brand guidelines, product development pillars, and market trend forecasting.

  • Color hierarchy for packaging visually catagorizes everything from pricepoints to materials and uses. Managing the consistency of key components creates the appearance of value.