Creative Marketing

For builders, paint contractors, building materials, design materials, and home decor brands.

I know your customer. I've worked in their homes and reached them through television and social channels. I've coordinated with contractors and sales teams. I sit at leadership tables where brand and marketing decisions get made. I understand the pain points and how to solve for them. Beautifully.

Creative Direction involves forming a stack of marketing channels and assets to meet your objectives. Leading the teams and managing those projects, delivered with cohesive and consistent results, strengthens your brand and resonates with your target audience.

What do you need? To increase sales, elevate your brand, expand to a new market, convert faster?

Let's identify your needs and explore the right combination of brand identity, marketing collateral, content, color marketing, and product development. The result will be a structured set of projects, managed to completion, while you keep running your business.

Available for fractional, project-based, and advisory work.

Let's Talk

  • Brand Transformation (before)

    Leading creative teams and the development process from what was to what's possible.

  • Brand Elevation (after)

    Pull the levers on what can be put to rest and what will catapult a beloved brand into the future.

  • Label Program Across SKU's

    As part o brand identity, labels and packaging must align with color hierarchy and the full range of products to elevate perceived value and resonate with customers.

  • Packaging Development

    Color hierarchy for packaging catagorizes everything from pricepoints to materials and uses. Managing the consistency of key components creates the appearance of value.

  • Color & Sample Marketing

    Develop digital and print sample assets that align with brand vision and customer journey.

  • Digital Development

    Identify gaps in customer experience and revenue potential to expose product and channel opportunities.

  • Sponsorship Programming

    Elevated partnerships (such as museums) expand brand awareness and open doors to unique business opportunities and community connection.

  • Content Strategy

    Research and target the right social channels, define content modules, and explore influencer connections build better brand experiences.